More Google searches happen on mobile devices than on computers and this number is expected to grow in the next couple of years. Site speed is not only what your visitors expect but also what Google takes into account as a ranking factor. Read further to discover why exactly website’s mobile speed shouldn’t be ignored.
Speed Is Associated With Trustworthiness
When visiting your mobile site, a customer or a visitor will make a judgement about you. If your website loads fast, it is more likely you will make a positive first impression. Psychologically people tend to consider fast websites to be professional and reliable. While slow sites are associated with untrustworthiness and insecurity, speed is related to trust and confidence – take advantage of that!
Fast Pages Increase Conversions
Doubleclick research has shown that 53% of mobile site visits are abandoned in case the page takes more than 3 seconds to load. Faster sites have proven to have higher ad viewability, longer average sessions, increased traffic, lower bounce rates and higher conversion rates.
What Is The Best Practice?
Google has suggested best practice for the key aspects of mobile sites:
- There should be fewer than 50 pieces of content displayed on the entire page;
- The average page weight should be less than 500KB total;
- It should take less than 3 seconds for a page to display content to user;
- The average time to first bite should be less than 1.3 seconds.
Are You Wondering How Your Site Ranks?
Here are a few easy-to-use online tools for evaluating mobile friendliness and mobile page speed:
